An Influencer's World
eBook - ePub

An Influencer's World

A Behind-the-Scenes Look at Social Media Influencers and Creators

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

An Influencer's World

A Behind-the-Scenes Look at Social Media Influencers and Creators

About this book

What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer's World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.

INTERVIEWEES INCLUDE:
Isabella Avila (17.7m on TikTok)
Jacques Bastien (cofounder, SHADE)
Mark Cuban (8.6m on Twitter)
Mary Fitzgerald (1.8m on Instagram)
GloZell Green (4.6m on YouTube)
Tim Karsliyev (1.7m on Instagram)
Kevin Kreider (431k on Instagram)
Max Levine (cofounder, Amp Studios)
Cindy Pham (468k on YouTube)
Michael Schweiger (CEO, Central Entertainment Group)
LaToya Shambo (CEO/founder, Black Girl Digital)
Joshua Suarez (14.4m on TikTok)

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Yes, you can access An Influencer's World by Caroline Baker,Don Baker in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
University Of Iowa Press
Year
2023
Print ISBN
9781609388959
eBook ISBN
9781609388966
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Contents
  6. Chapter 1. Voices of the Digital Content Revolution
  7. Chapter 2. Rise of the Digital Influencer
  8. Chapter 3. Rise of an Industry
  9. Chapter 4. Being the Brand and the Hotness of Authenticity
  10. Chapter 5. The Fight for Relevance and Secrets to Success
  11. Chapter 6. Brands That Got It Right: Defining Wins in Influencer Marketing
  12. Chapter 7. The Business of Likes and Hate: Combating Bullies and Trolls
  13. Chapter 8. Self-Esteem and Social Media: When Influencers Compare and Despair
  14. Chapter 9. Cancel This! Influencers React to Cancel Culture and Deplatforming
  15. Chapter 10. Chasing the Next Post, Content Block, and the Anxiety of Algorithms
  16. Chapter 11. From Discrimination to the Empowerment Paradox: Experiences of Influencers from Marginalized Communities
  17. Chapter 12. The Lifestyle and LA
  18. Chapter 13. Collabs and Content Houses: Avoiding a S**t Show
  19. Chapter 14. Athlete Influencers: How the Game Is Played
  20. Chapter 15. #Trending
  21. List of Interviewees
  22. Notes
  23. Index