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An Influencer's World
A Behind-the-Scenes Look at Social Media Influencers and Creators
Caroline Baker,Don Baker
- English
- ePUB (mobile friendly)
- Available on iOS & Android
An Influencer's World
A Behind-the-Scenes Look at Social Media Influencers and Creators
Caroline Baker,Don Baker
About This Book
What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer's World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators. INTERVIEWEES INCLUDE:
Isabella Avila (17.7m on TikTok)
Jacques Bastien (cofounder, SHADE)
Mark Cuban (8.6m on Twitter)
Mary Fitzgerald (1.8m on Instagram)
GloZell Green (4.6m on YouTube)
Tim Karsliyev (1.7m on Instagram)
Kevin Kreider (431k on Instagram)
Max Levine (cofounder, Amp Studios)
Cindy Pham (468k on YouTube)
Michael Schweiger (CEO, Central Entertainment Group)
LaToya Shambo (CEO/founder, Black Girl Digital)
Joshua Suarez (14.4m on TikTok)
Frequently asked questions
Information
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Chapter 1. Voices of the Digital Content Revolution
- Chapter 2. Rise of the Digital Influencer
- Chapter 3. Rise of an Industry
- Chapter 4. Being the Brand and the Hotness of Authenticity
- Chapter 5. The Fight for Relevance and Secrets to Success
- Chapter 6. Brands That Got It Right: Defining Wins in Influencer Marketing
- Chapter 7. The Business of Likes and Hate: Combating Bullies and Trolls
- Chapter 8. Self-Esteem and Social Media: When Influencers Compare and Despair
- Chapter 9. Cancel This! Influencers React to Cancel Culture and Deplatforming
- Chapter 10. Chasing the Next Post, Content Block, and the Anxiety of Algorithms
- Chapter 11. From Discrimination to the Empowerment Paradox: Experiences of Influencers from Marginalized Communities
- Chapter 12. The Lifestyle and LA
- Chapter 13. Collabs and Content Houses: Avoiding a S**t Show
- Chapter 14. Athlete Influencers: How the Game Is Played
- Chapter 15. #Trending
- List of Interviewees
- Notes
- Index