Crossover Creativity
eBook - ePub

Crossover Creativity

Real-life stories about where creativity comes from

Dave Trott

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Crossover Creativity

Real-life stories about where creativity comes from

Dave Trott

Book details
Table of contents
Citations

About This Book

Ideas don't just happen, they don't spring from nowhere. Ideas come to life from everything that's already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways to put unrelated, disconnected things together. When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea. That's Crossover Creativity. The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, the more crossover creativity will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.

Frequently asked questions

How do I cancel my subscription?
Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Crossover Creativity an online PDF/ePUB?
Yes, you can access Crossover Creativity by Dave Trott in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Harriman House
Year
2023
ISBN
9780857199898
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

Citation styles for Crossover Creativity

APA 6 Citation

Trott, D. (2023). Crossover Creativity ([edition unavailable]). Harriman House. Retrieved from https://www.perlego.com/book/3841989 (Original work published 2023)

Chicago Citation

Trott, Dave. (2023) 2023. Crossover Creativity. [Edition unavailable]. Harriman House. https://www.perlego.com/book/3841989.

Harvard Citation

Trott, D. (2023) Crossover Creativity. [edition unavailable]. Harriman House. Available at: https://www.perlego.com/book/3841989 (Accessed: 17 June 2024).

MLA 7 Citation

Trott, Dave. Crossover Creativity. [edition unavailable]. Harriman House, 2023. Web. 17 June 2024.