Religion and Consumer Behaviour
Influence of Religiosity and Culture on Consumption
- 250 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Religion and Consumer Behaviour
Influence of Religiosity and Culture on Consumption
About this book
Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.
In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the "dark side" of religion on consumers' consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism.
This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.
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Information
Table of contents
- Cover
- Half Title
- Series Page
- Title Page
- Copyright Page
- Table of Contents
- List of Figures
- List of Tables
- List of Annexures
- List of Contributors
- Preface
- 1 Sustainability and religion: Consumption insights from a Western vs. Eastern comparison
- 2 The impact of religion on consumer decision-making
- 3 Consumersā doubts and marketersā dilemmas: Navigating the cross-currents of religious taboos in consumer behaviour
- 4 Theorizing on religiosity and frugal buying behavior: A literature review
- 5 Awakening the might of heaven: Contextualization of religious values, social identity, and purchase intention in selected nations
- 6 Religion, culture, ethnicity and consumption
- 7 Religion across cultures/subcultures and consumer behavior
- 8 Can religious conflicts impact religious consumption choices?: A game-theoretic approach
- 9 The emergence of consumer spirituality with an increase of religiosity influencing their purchase intention amidst Covid-19
- 10 An empirical investigation of impact of religion and cultural values on sustainable consumption
- 11 A conceptual debate on why religious consumers engage in ethical/unethical behavior: The role of moral disengagement
- 12 Impact of religion on food consumption in India
- 13 Halal as a religious cult and its impact on consumption and livelihood
- Index