
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The Business of Joy
About this book
THE JOURNEY BACK TO JOY GROUNDBREAKING INSIGHTS
This is not a self-help book; it's a book about getting back to the business of joy and the invaluable lessons learned that enabled many businesses to not only survive the Covid-19 pandemic but emerge stronger.
Grounded in over 50, 000 consumer interviews since March of 2020, what started as a small passion project became a leading indicator of the economic recovery by focusing not on fear but the unlocking of the pent-up demand for joy.The key insight: It was only when joy was greater than fear that economic recovery could begin.
Emotions of this journey run the gamut, from the heart-wrenching unintended consequences left in the wake of the pandemic to the many heartwarming stories of human kindness; from the bad customer behavior seen to the outrageously silly and sometimes crazy things we did.
The hospitality industry leaders' stories focus not just "what" they did to navigate the pandemic but more importantly, "how" they did it. These lessons can be scaled moving forward to be better prepared for any challenge whether it be retail, technology, healthcare, transportation, logistics, financial services and more; no business model was left untouched by the pandemic.
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Information
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Contents
- Preface
- Introduction: Where were you on Friday, March 13th, 2020?
- 1: There Was No Playbook for This
- 2: Survive. Sustain. Grow
- 3: The Business of Joy
- 4: The Language of Covid
- 5: The Tension Between Fear and Joy
- 6: The Customer Isn't Always Right
- 7: Decisive Leadership
- 8: Accelerated Innovation, But Can It Last?
- 9: Value Equation Redefined: Why Joy Matters
- 10: The Great Reassessment - A Gift from the Pandemic
- 11: Unintended Consequences
- 12: Reconnecting with America
- 13: The Business of Joy Continues
- Bibliography
- Interviews
- Special Thank You
- About the Author