Alan Langer invented the word "Riptatrustaphobia" to describe a peculiar syndrome. Folksafflicted with this disease believe salespeoplewill inevitably try to cheat them. Langer offers "Seven Secrets" salespeople can use to cure this malady, win customers' trust and make more sales. His welcome, witty manual is free of jargon and unnecessary detail. He shows salespeople how to increase their sales by understanding their customers (he includeshelpful hints on readingbody language) andputting their interests first and foremost.
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