Curiosity is a muscle, argue innovation and customer experience consultantsAndy Fromm and Diane Kander– youuse itor lose it. Employing a creative structure, the authors relate the riseand near-demise of a fictional company to revealwhy so many successful companies nosediveinto irrelevance.Byasking four crucial questions, they explain, businesses cankeep innovating;discovering and meetingcustomers' evolving needs; andmaintaining worker engagement.
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