Cashvertising Online
How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- 240 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Cashvertising Online
How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
About this book
The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Cashvertising.
Are you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of dollars have already been invested in extensive advertising research uncovering what works, what doesn’t, and the most effective strategies for skyrocketing your response rate, sales, and reports. Why reinvent the wheel?
By analyzing studies conducted on thousands of ads, millions of emails, and billions of clicks, the renowned author of the bestselling Cashvertising—Drew Eric Whitman—distills years of experience and exhaustive testing into actionable techniques ready for you to inject new life into your ads, emails, web pages, and posts for profit-boosting results. To create successful Facebook, Instagram, and X (formerly Twitter) ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship.
Whether you’re looking to refine your existing campaigns or venture into the world of online advertising for the first time,Cashvertising Online provides the tools and expertise you need to base your ads on science instead of guesswork, examining the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive. You’ll craft compelling campaigns and generate remarkable results . . . all based on exhaustive studies and real-world testing. No fluff or filler, it’s fast reading, fun, and 100 percent practical.
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Information
Table of contents
- Cover Page
- Title Page
- Copyright
- Dedication
- Contents
- Drew's Welcome Message
- Introduction
- CHAPTER 1: Social Media and the Human Brain: Understand the Connection and Learn to Tap Its Tremendous Addictive Power
- CHAPTER 2: The Social Media Slot Machine: You Can Make Money Like Crazy If You Understand This One Big Idea
- CHAPTER 3: The Power of Psychological Inoculation Remarketing: How to Automatically Chip Away at Your Competition's Sales Copy and Destroy the Effectiveness of Their Claims without Lifting a Finger
- CHAPTER 4: Success Leaves Clues: What Makes Some Social Media Ads So Successful and How You Can Copy Their Winning Formulas
- CHAPTER 5: Online Ad-Agency Secrets: Twenty-Seven Proven Techniques for Creating Psychologically Powerful Online Ads, Emails, and Web Pages That Sell Like Crazy
- CHAPTER 6: Fifty Powerful Opt-in Headlines to Boost Your Subscriber Base
- CHAPTER 7: Cashvertising Checklist: Twenty-Nine Things to Make Your Ads Go KA-CHING
- Epilogue
- Notes
- Index
- About the Author