- 368 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Applied Marketing
About this book
Applied Marketing, 2e combines solid academic theory and practitioner experience to help students master the core concepts, gain experience applying marketing principles, and understand how top marketers operate in today's business world. By bridging the gap between marketing principles taught in the classroom and those applied by business professionals, Dan Padgett and Andrew Loos, an academic and an agency owner, offer students an insider's perspective on marketing principles.
In addition, this course promotes student-centered learning with an entire chapter dedicated to marketing metrics (Chapter 13) and integrates a continuing case study on a socially conscious company, This Saves Lives, to help students apply their knowledge and develop their critical thinking skills.
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Yes, you can access Applied Marketing by Daniel Padgett,Andrew Loos in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Ventas. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title page
- Copyright
- About the Authors
- Preface
- Teaching and Learning Resources
- Acknowledgements
- Brief Contents
- Contents
- Chapter 1: What Is Marketing?
- Chapter 2: Organizing and Planning for Marketing Strategy
- Chapter 3: The Marketing Environment
- Chapter 4: Customer Behavior
- Chapter 5: The Role of Research in Marketing
- Chapter 6: Using Segmentation, Targeting, and Positioning to Distinguish a Brand Within the Market
- Chapter 7: Applying the Marketing Mix
- Chapter 8: Delivering Products and Brands That Meet Customer Needs
- Chapter 9: Place Decisions and Customer Convenience
- Chapter 10: Managing Price and Customer Cost Perceptions
- Chapter 11: Using Promotion to Communicate with Customers
- Chapter 12: Encouraging Participation to Connect with Customers
- Chapter 13: Measuring Marketing Effectiveness Through Metrics
- Chapter 14: Developing an Integrated Marketing Mix
- Chapter 15: Finalizing a Marketing Plan
- Glossary
- Company Index
- Subject Index
- EULA