eBook - PDF

Managing Business Relationships

Name: Managing Business Relationships
ISBN: 9781118389812

256 pages
English
PDF
Available on iOS & Android

eBook - PDF

Managing Business Relationships

About this book

No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business.

This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking.

Features:

• Provides a structured way to understand business networks and their meaning for the practicing manager.

• Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts.

• Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking.

The book is vital reading for students of business marketing, purchasing, business networks and relationship management. It is also a valuable resource for all managers operating in business networks, including those in marketing, purchasing, strategy, technical development and distribution.

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Yes, you can access Managing Business Relationships by David Ford,Lars-Erik Gadde,Hakan Hakansson,Ivan Snehota in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.