Revenue Management for the Hospitality Industry
eBook - PDF

Revenue Management for the Hospitality Industry

  1. 480 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Revenue Management for the Hospitality Industry

About this book

REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY

Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide

In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool.

The authors discuss concepts critical to the achievement of hospitality professionals' revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book's 14 chapters.

Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes:

  • A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security
  • In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs
  • Major changes to the book's instructor support materials and an expansion of the instructor's test bank items and student exercises.

An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.

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Yes, you can access Revenue Management for the Hospitality Industry by David K. Hayes,Joshua D. Hayes,Peggy A. Hayes in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2021
Print ISBN
9781119790778
eBook ISBN
9781119840411
Edition
2
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Preface
  6. Acknowledgments
  7. Part I Revenue Management Principles
  8. Chapter 1 Introduction to Revenue Management
  9. Chapter 2 Strategic Pricing
  10. Chapter 3 Value
  11. Chapter 4 Differential Pricing
  12. Chapter 5 The Revenue Manager’s Role
  13. Part II Revenue Management for Hoteliers
  14. Chapter 6 Forecasting Demand
  15. Chapter 7 Inventory and Price Management
  16. Chapter 8 Distribution Channel Management
  17. Chapter 9 Data Analysis and Revenue Management
  18. Chapter 10 Evaluation of Revenue Management Efforts in Lodging
  19. Part III Revenue Management for Foodservice Operators
  20. Chapter 11 Revenue Management for Food and Beverage Services
  21. Chapter 12 Evaluation of Revenue Management Efforts in Food and Beverage Services
  22. Part IV Revenue Management in Action
  23. Chapter 13 Specialized Applications of Revenue Management
  24. Chapter 14 Building Better Business
  25. Index
  26. EULA