- 300 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of "Advances in International Marketing" is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access International Marketing by Shaoming Zou,Huifen Fu, Shaoming Zou in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front page
- International Marketing: Emerging Markets
- Copyright page
- Contents
- List of contributors
- International Marketing and Emerging Markets: An Introduction to the AIM Volume 21
- Chapter 1. Awakening dragons: an exploration of the internationalisation of Chinese SMEs from the electronics sector
- Chapter 2. Innovation Platforms for Emerging Consumers: Spinning the Wheel of Retailing in Latin America
- Chapter 3. Fuelling India’s Retail Boom - What Should Be the Right Policy?
- Chapter 4. Fashion Retailing in China: An Examination of its Development and Issues
- Chapter 5. Advertising Appeals Strategy: Moderating Effect on the Relationship between Innovation and customer equity drivers in China
- Chapter 6. The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China
- Chapter 7. Hallmarks in the Development of Marketing: Chinese Managers’ Market Orientation and Ability to Deliver Service Quality
- Chapter 8. Examining the Determinants of Interfunctional Coordination and Export performance: An investigation of Brazilian Exporters
- Chapter 9. Differences between High- and Low-performing Exporting Firms in a Developing Country
- Chapter 10. Predicting and Explaining Complaint Intention and Behaviour of Malaysian Consumers: An Application of the Planned Behaviour Theory
- Chapter 11. A Comparative Study of Location Choice for Overseas R&D Investment Of TNCS: An Empirical Study of the United States and Japan Based on Panel Data
- Chapter 12. Cross-cultural Communication: East vs. West