International Marketing in the Fast Changing World
eBook - PDF

International Marketing in the Fast Changing World

  1. 304 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

International Marketing in the Fast Changing World

About this book

Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed significant light on many emerging issues and form a solid foundation for future research.

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Yes, you can access International Marketing in the Fast Changing World by Shaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger, Shaoming Zou,Bodo B. Schlegelmilch,Barbara Stottinger in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Emerald Group Publishing Limited
Year
2015
Print ISBN
9781785602337
eBook ISBN
9781785602320
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Front Cover
  2. International Marketing in the Fast Changing World
  3. Copyright page
  4. Contents
  5. List of Contributors
  6. Introductions
  7. Revisiting Uppsala through the Lenses of New Ventures: A Longitudinal Study of Norwegian Firms
  8. Internationalization through E-Commerce. The Case of MultiBrand Luxury Retailers in the Fashion Industry
  9. Internationalisation Strategies and Industry Structure
  10. Small-Medium Sized Manufacturers’ Internationalization through Retail Store Openings Abroad: A Study of the Italian Fashion...
  11. A Taxonomy of Export-Pricing Strategies and Their Performance in International Markets
  12. Enhancing Organizational Performance of International SMEs through Inter-Firm Marketing Collaborations
  13. Examining Causal Relationships among International Experience, Perceived Environmental Uncertainty, Market Entry Mode, and ...
  14. International Marketing in Multinational Company Subsidiaries in Emerging Markets: A Multidimensional Approach
  15. The Moderating Roles of Organizational Learning and Strategic Flexibility on Marketing Strategic Change and Business Perfor...
  16. Impact of Acculturation, Consumer Affinity, and Inverse COO Effect on a Supplier Country’s Image from Exporting Professiona...
  17. Perceived Quality of Asian Brands by U.S. Consumers: Case of Cosmetic Brand Using Age as a Moderator
  18. Global Brand Attitude, Perceived Value, Consumer Affinity, and Purchase Intentions: A Multidimensional View of Consumer Beh...