eBook - PDF
Multi-Channel Marketing, Branding and Retail Design
New Challenges and Opportunities
- 272 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Multi-Channel Marketing, Branding and Retail Design
New Challenges and Opportunities
About this book
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.
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Yes, you can access Multi-Channel Marketing, Branding and Retail Design by Charles McIntyre,T. C. Melewar,Charles Dennis,T C Melewar, Charles McIntyre, T. C. Melewar, Charles Dennis in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front Cover
- Multi–Channel Marketing, Branding and Retail Design
- Copyright Page
- Contents
- List of Contributors
- Introduction
- Part I: The Design Process — Branding, Marketing and Customer Experience in a Multi-Channel World
- Part II: Structural Experience in Retail Design and Brand Marketing — Real World and Beyond
- About the Authors
- Index