eBook - ePub

Fundamentals of Public Relations and Marketing Communications in Canada

Name: Fundamentals of Public Relations and Marketing Communications in Canada
Author: William Wray Carney,Leah-Ann Lymer, William Wray Carney, Leah-Ann Lymer

536 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Fundamentals of Public Relations and Marketing Communications in Canada

About this book

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Foreword by Mike Coates. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

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Yes, you can access Fundamentals of Public Relations and Marketing Communications in Canada by William Wray Carney,Leah-Ann Lymer, William Wray Carney, Leah-Ann Lymer in PDF and/or ePUB format, as well as other popular books in Business & Marketing Research. We have over one million books available in our catalogue for you to explore.