
Producing Graphic Media for Sports
New Horizons and Possibilities for the Motion Media Specialist
- 152 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Producing Graphic Media for Sports
New Horizons and Possibilities for the Motion Media Specialist
About this book
Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of sports-oriented motion graphics.
Beginning with the evolution and development of sports-oriented art and design, this book investigates the importance of motion graphics within a variety of environments in the sphere of organized, competitive activity. Venue-based presentation, broadcast and streaming environments, and the importance of graphic standards and brand guidelines are all discussed in detail, along with applications within social media and mobile platforms. A final chapter on emerging technologies covers the potential use of motion media for e-sports and other trending developments within the sports world. The author draws on case studies and interviews with sports media professionals to augment his own research and observation of trends and processes and to highlight the exciting career opportunities that exist within the sports presentation and marketing industries.
This book is recommended reading for students of advanced media production, sports marketing, and media production for advertising.
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Information
Table of contents
- Cover Page
- Half Title page
- Title Page
- Copyright Page
- Dedication
- Contents
- Figures
- Preface
- Acknowledgments
- 1 Evolution and Development of Sports-Oriented Graphics
- 2 Motion Graphics Within Broadcast and Streaming Environments
- 3 Motion Graphics and Live Presentation
- 4 Design Influences
- 5 Graphic Standards and Sports-Oriented Motion Media
- 6 Social Media
- 7 Emerging Trends and Technologies
- 8 Post-Game Analysis
- Index