eBook - PDF

Strategic Marketing in Tourism Services

Name: Strategic Marketing in Tourism Services
ISBN: 9781780520711

434 pages
English
PDF
Available on iOS & Android

eBook - PDF

Strategic Marketing in Tourism Services

About this book

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. "Strategic Marketing in Tourism Services" focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism subsector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.

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Yes, you can access Strategic Marketing in Tourism Services by Rodoula H. Tsiotsou, Ronald E. Goldsmith, Rodoula H. Tsiotsou,Ronald E. Goldsmith in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.