eBook - PDF
Strategic Marketing Management in Asia
Case Studies and Lessons across Industries
- 592 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Strategic Marketing Management in Asia
Case Studies and Lessons across Industries
About this book
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.
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Yes, you can access Strategic Marketing Management in Asia by Syed Saad Andaleeb,Khalid Hasan in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Front Cover
- Strategic Marketing Management in Asia: Case Studies and Lessons across Industries
- Copyright Page
- Contents
- List of Cases
- List of Contributors
- About the Editors
- Acknowledgments
- Preface
- Foreword
- 1 Evolution of Marketing as a Discipline
- 2 Marketing Environment
- 3 Strategic Planning and Marketing Models
- 4 Marketing Research
- 5 Consumer Behavior
- 6 Market Segmentation, Targeting, and Positioning
- 7 Product Decisions
- 8 New Product Development
- 9 Packaging
- 10 Branding and Brand Management
- 11 Consumer Behavior and the Anatomy of a Brand
- 12 Services Marketing
- 13 Pricing Strategy
- 14 Integrated Marketing Channels
- 15 Integrated Marketing Communications
- 16 Sales Force Management
- 17 Social Marketing and Social Business
- 18 Rural Marketing
- References