eBook - PDF
Toward a Better Understanding of the Role of Value in Markets and Marketing
- 275 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Toward a Better Understanding of the Role of Value in Markets and Marketing
About this book
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
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Yes, you can access Toward a Better Understanding of the Role of Value in Markets and Marketing by Stephen L. Vargo, Robert F. Lusch, Stephen L. Vargo,Robert F. Lusch, Naresh K. Malhotra in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- FRONT COVER
- SPECIAL ISSUE – TOWARD A BETTER UNDERSTANDING OF THE ROLE OF VALUE IN MARKETS AND MARKETING
- COPYRIGHT PAGE
- CONTENTS
- LIST OF CONTRIBUTORS
- LIST OF REVIEWERS
- EDITORIAL BOARD
- INTRODUCTION: A CONTEXTUAL AND RESOURCE-INTEGRATIVE VIEW OF VALUE CREATION
- THE NATURE AND UNDERSTANDING OF VALUE: A SERVICE-DOMINANT LOGIC PERSPECTIVE
- AN EXPLORATION OF NETWORKS IN VALUE COCREATION: A SERVICE-ECOSYSTEMS VIEW
- DESIGNING BUSINESS MODELS FOR VALUE CO-CREATION
- SERVICE SYSTEMS AS A FOUNDATION FOR RESOURCE INTEGRATION AND VALUE CO-CREATION
- THE ROLE OF THE KNOWLEDGEABLE CUSTOMER IN BUSINESS NETWORK LEARNING, VALUE CREATION, AND INNOVATION
- A CONCEPTUAL FRAMEWORK FOR ANALYZING VALUE-CREATING SERVICE ECOSYSTEMS: AN APPLICATION TO THE RECORDED-MUSIC MARKET
- AN INTEGRATIVE FRAMEWORK OF VALUE
- PREVIOUS VOLUME CONTENTS