How to Launch a Magazine in this Digital Age
eBook - PDF

How to Launch a Magazine in this Digital Age

  1. 232 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

How to Launch a Magazine in this Digital Age

About this book

Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access How to Launch a Magazine in this Digital Age by Mary Hogarth, John Jenkins in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Halftitle page
  3. Title page
  4. Copyright page
  5. Contents
  6. Acknowledgements
  7. Introduction
  8. 1 A gap in the market
  9. 2 Developing your magazine
  10. 3 Target audiences
  11. 4 Publishing strategies: Print, digital and online
  12. 5 A sustainable business model
  13. 6 Branding and editorial concepts
  14. 7 Distribution strategies
  15. 8 Your team
  16. 9 Advertising and otherrevenue streams
  17. 10 Production: Print, digital and online
  18. 11 A successful launch
  19. 12 Conclusion
  20. Contributors
  21. Glossary
  22. Resources
  23. Bibliography
  24. Index