
- 232 pages
- English
- PDF
- Available on iOS & Android
How to Launch a Magazine in this Digital Age
About this book
Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Halftitle page
- Title page
- Copyright page
- Contents
- Acknowledgements
- Introduction
- 1 A gap in the market
- 2 Developing your magazine
- 3 Target audiences
- 4 Publishing strategies: Print, digital and online
- 5 A sustainable business model
- 6 Branding and editorial concepts
- 7 Distribution strategies
- 8 Your team
- 9 Advertising and otherrevenue streams
- 10 Production: Print, digital and online
- 11 A successful launch
- 12 Conclusion
- Contributors
- Glossary
- Resources
- Bibliography
- Index