This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.
eBook - ePub
Practical Marketing for the Academic Library
- 158 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Practical Marketing for the Academic Library
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Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Preface
- Introduction
- Chapter 1. Building Your Team
- Chapter 2. Defining Your Areas
- Chapter 3. Marketing for the Mind
- Chapter 4. Marketing from the Heart
- Chapter 5. Diversity, Equity, and Inclusion
- Chapter 6. Assessing the Program
- Chapter 7. Marketing to Faculty, Staff, and Administration
- Conclusion
- Index
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Yes, you can access Practical Marketing for the Academic Library by Stephanie Espinoza Villamor,Kimberly Shotick in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Marketing. We have over 1.5 million books available in our catalogue for you to explore.