eBook - ePub
Neuromarketing for dummies
Mariano Diotto
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- 286 pages
- Italian
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Neuromarketing for dummies
Mariano Diotto
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About This Book
Il neuromarketing Ú un nuovo campo di studio in cui i ricercatori indagano le risposte del cervello dei consumatori ai messaggi pubblicitari.Le neuroscienze, la semiotica, la psicologia sociale, la psicologia della comunicazione e l'economia comportamentale oggi forniscono nuovi modi di rispondere all'antica domanda: perché i consumatori acquistano?Neuromarketing for Dummies va oltre le mode del momento per spiegare le ultime scoperte scientifiche in questo campo di ricerca, mostrando alle aziende, ai marketer, ai pubblicitari e ai creativi come funziona davvero il neuromarketing e come possono usarlo a proprio vantaggio.
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