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Not Another Pair of Shoes
Building Your Brand's Story and Purpose
Alexander Novicov
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Not Another Pair of Shoes
Building Your Brand's Story and Purpose
Alexander Novicov
About This Book
There are hundreds of shoes out there on the market, but there are only a few that we care about, and we like to wear. The reason we prefer some shoes over others is for different reasons. The same applies to brands. In a noisy world, it's harder to stand out and differentiate your brand.
In this book, Alexander Novicov talks about creating a purpose-driven brand that will distinguish it from others and make it stand out from the crowd, win customers' hearts and minds, and help the company become more profitable as a result.
This is a book for people who care about what they do and want to positively impact this world by using emotional storytelling and creating content that adds value to their customers.
What if we changed how we perceive marketing and started looking for a better way to market to our customers?
Frequently asked questions
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Chapter 1. The True Power of Marketing
- Chapter 2. What is a Purpose Driven Brand?
- Chapter 3. What is Storytelling?
- Chapter 4. Focus on the Purpose
- Chapter 5. Why Your Brain Loves Great Stories
- Chapter 6. Building Your Brand Story (The 5 Whatâs Framework)
- Chapter 7. Stop Talking About the Product
- Chapter 8. A Slogan, or an Ethos?
- Chapter 9. Customer Loyalty Vs Brand Loyalty
- Chapter 10. Winning Hearts
- Chapter 11. Telling Your Brand Story
- Chapter 12. Wired to Belong
- Chapter 13. Donât be Boring
- Chapter 14. How a Story Can Increase Your Sales
- Chapter 15. Brand Stories to Inspire
- Chapter 16. When Walking Away is the Best Thing You Can Do
- About the Author
- Acknowledgments
- Further reading
- References