We Are What We Sell
eBook - ePub

We Are What We Sell

How Advertising Shapes American Life. . . and Always Has [3 volumes]

Danielle Sarver Coombs, Bob Batchelor, Danielle Sarver Coombs, Bob Batchelor

  1. 1,080 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

We Are What We Sell

How Advertising Shapes American Life. . . and Always Has [3 volumes]

Danielle Sarver Coombs, Bob Batchelor, Danielle Sarver Coombs, Bob Batchelor

Book details
Table of contents
Citations

About This Book

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

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Information

Publisher
Praeger
Year
2014
ISBN
9798216163770

Table of contents

Citation styles for We Are What We Sell

APA 6 Citation

Coombs, D. S., Batchelor, B., Coombs, D. S., & Batchelor, B. (2014). We Are What We Sell (1st ed.). Praeger. Retrieved from https://www.perlego.com/book/4202054 (Original work published 2014)

Chicago Citation

Coombs, Danielle Sarver, Bob Batchelor, Danielle Sarver Coombs, and Bob Batchelor. (2014) 2014. We Are What We Sell. 1st ed. Praeger. https://www.perlego.com/book/4202054.

Harvard Citation

Coombs, D. S. et al. (2014) We Are What We Sell. 1st edn. Praeger. Available at: https://www.perlego.com/book/4202054 (Accessed: 14 June 2024).

MLA 7 Citation

Coombs, Danielle Sarver et al. We Are What We Sell. 1st ed. Praeger, 2014. Web. 14 June 2024.