Essentials of Strategic Planning in Healthcare, Third Edition
eBook - ePub

Essentials of Strategic Planning in Healthcare, Third Edition

  1. 320 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Essentials of Strategic Planning in Healthcare, Third Edition

About this book

An organization may know its current situation down to the last pack of gauze or vial of insulin—but does it know what's in its future? Successful healthcare strategic planning not only needs to measure how well a hospital or health system is currently performing but also must anticipate what lies ahead. Essentials of Strategic Planning in Healthcare is a complete guide to developing and implementing a strategic plan. Starting with an examination of leadership's role in strategic planning and the impact of organizational culture, the book then explores the essential techniques, tools, and data for developing a strategic plan and recommends strategic planning initiatives across the continuum of healthcare services. Taking a futurist perspective, author Jeffrey P. Harrison acknowledges the constant changes in regulatory and quality requirements and the evolving healthcare innovations that strategic planning must consider. A comprehensive case study woven throughout the book allows readers to assume the role of strategic planners and apply what they are learning to the entire strategic planning process. This revised edition includes insight into the modern healthcare system and an exploration of trends in mergers and acquisitions, system growth, and value-based care. Additional updates include: current data on healthcare spending, hospital statistics, healthcare employment, and the use of healthcare technology; new content on the use of artificial intelligence and big data in healthcare, as well as the benefits of block chain technology; coverage of future advances in healthcare, including genomics and Medicare for All; and expanded marketing content, including the latest trends in websites, digital outlets, and social media. In addition to study questions and practical exercises in each chapter that are linked to the book's case study, this edition also offers online exercises to expand students' learning. Incorporating the latest developments with best practices, this book aims to be the primary resource for university courses in healthcare strategic planning.

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Yes, you can access Essentials of Strategic Planning in Healthcare, Third Edition by Jeffrey P. Harrison in PDF and/or ePUB format, as well as other popular books in Medicine & Pharmaceutical, Biotechnology & Healthcare Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Brief Contents
  5. Detailed Contents
  6. Preface
  7. Acknowledgments
  8. Coastal Medical Center Comprehensive Case Study
  9. Chapter 1. Leadership, Mission, Vision, and Culture
  10. Chapter 2. The Shared Motivation of Transformational Leadership
  11. Chapter 3. Fundamentals of Strategic Planning
  12. Chapter 4. SWOT Analysis
  13. Chapter 5. Healthcare Marketing
  14. Chapter 6. Health Information Technology
  15. Chapter 7. Designing an Effective Business Plan
  16. Chapter 8. Communicating the Strategic Plan
  17. Chapter 9. Accountable Care Organizations and Physician Alignment
  18. Chapter 10. Post-Acute Care
  19. Chapter 11. Political, Business, and Ethical Decisions in Health Systems
  20. Chapter 12. Quality, Safety, Patient Experience, and Value
  21. Chapter 13. The Future of Healthcare
  22. Epilogue  Ten Concepts for Effective Leadership
  23. Glossary
  24. Index
  25. About the Author
  26. About the Contributors
  27. Back Cover