CB
eBook - PDF

CB

  1. 452 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

CB

About this book

Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris' CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

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Key takeaways

AI-Generated Insights
Insight 1

Explain the core framework of consumer behavior, distinguishing between internal psychological processes and external social and cultural influences that shape consumer actions.

Insight 2

Analyze the stages of the consumer decision-making process, from need recognition and information search to alternative evaluation and choice, considering the impact of various situational factors.

Insight 3

Evaluate the outcomes of consumption, including consumer satisfaction and relationship development, and identify instances of consumer and marketing misbehavior.

Information

Publisher
Cengage Learning EMEA
Year
2021
Print ISBN
9780357518205
eBook ISBN
9780357518311
Topic
Business
Subtopic
Consumer Behaviour
Index
Business

Table of contents

  1. Cover
  2. Brief Contents
  3. Contents
  4. Part I: Introduction
  5. Part II: Internal Influences
  6. Part III: External Influences
  7. Part IV: Situations and Decision Making
  8. Part V: Consumption and Beyond
  9. Endnotes
  10. Glossary
  11. Subject Index
  12. Name Index
  13. Products & Organizations Index
  14. Chapter Review

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Yes, you can access CB by Barry Babin, Eric Harris,Barry Babin in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.