CB
  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

About this book

Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris' CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

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Yes, you can access CB by Barry Babin, Eric Harris,Barry Babin in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Brief Contents
  3. Contents
  4. Part I: Introduction
  5. Part II: Internal Influences
  6. Part III: External Influences
  7. Part IV: Situations and Decision Making
  8. Part V: Consumption and Beyond
  9. Endnotes
  10. Glossary
  11. Subject Index
  12. Name Index
  13. Products & Organizations Index
  14. Chapter Review