eBook - ePub

Corporate Explorer Fieldbook

Name: Corporate Explorer Fieldbook
Author: Andrew Binns,Eugene Ivanov

How to Build New Ventures In Established Companies

Andrew Binns,

Eugene Ivanov,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Corporate Explorer Fieldbook

How to Build New Ventures In Established Companies

Andrew Binns,

Eugene Ivanov,

About this book

Build an innovative new startup using the resources of an existing corporation

The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.

You'll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.

The Corporate Explorer Fieldbook will also teach you to:

Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction
Perform customer discovery interviews for ideating, incubating, and scaling ideas
Generate breakthrough ideas from within large companies

An indispensable companion to the newly published Corporate Explorer: How to Build New Ventures in Established Companies, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.

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Yes, you can access Corporate Explorer Fieldbook by Andrew Binns,Eugene Ivanov in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.