Tu atenci贸n, por favor
eBook - ePub

Tu atenci贸n, por favor

Claves para captar la atenci贸n y generar contenidos sostenibles

Casas-Alatriste, Roger

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eBook - ePub

Tu atenci贸n, por favor

Claves para captar la atenci贸n y generar contenidos sostenibles

Casas-Alatriste, Roger

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About This Book

La batalla por tu atenci贸n. Cine, p贸dcast, publicidad y m谩s: 驴Qui茅n gana la guerra por captar tu inter茅s?Vivimos en una era de competencia feroz por captar nuestra atenci贸n. Todos luchan por lo mismo: plataformas, creadores de contenidos, marcas鈥 Hoy es la moneda m谩s valiosa, sin embargo, est谩 m谩s dispersa que nunca debido a la avalancha de contenidos a los que estamos expuestos.Tu atenci贸n, por favor te sumerge en la profunda realidad de la econom铆a de la atenci贸n, explora los entresijos de c贸mo funciona la atenci贸n y analiza c贸mo la tecnolog铆a y la creatividad la moldean. Adem谩s, da las claves para que marcas y anunciantes reflexionen y generen contenidos sostenibles capaces de captarla en esta vor谩gine digital.驴Qu茅 estrategias se utilizan para captar nuestra atenci贸n desde los primeros segundos? 驴C贸mo podemos generar y acceder a contenidos de calidad?El libro recoge la experiencia y los conocimientos de los mayores expertos en captaci贸n de la atenci贸n de diversos sectores: series, videojuegos, m煤sica, cine, deportes, comunicaci贸n empresarial, educaci贸n, p贸dcast, medios de comunicaci贸n, creadores digitales y, por supuesto, la publicidad.Y si eres de los grandes consumidores de contenidos y deseas recuperar enfoque y el control sobre tu tiempo, este libro explora la relaci贸n entre la atenci贸n, la salud mental y su impacto en la sociedad y el medioambiente y te equipa con las herramientas necesarias para ser el guardi谩n de tu propia atenci贸n.

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Information

Publisher
LID Editorial
Year
2023
ISBN
9788417880835
Subtopic
Marketing

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