eBook - ePub

Conversion-Optimierung

Name: Conversion-Optimierung
Author: Andrè Morys

Praxismethoden für mehr Markterfolg im Web

Andrè Morys,

222 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Conversion-Optimierung

Praxismethoden für mehr Markterfolg im Web

Andrè Morys,

About this book

97% aller Besucher eines Onlineshops kaufen nicht. Dieser Durchschnittswert verdeutlicht das Dilemma, mit dem sich Designer, Entwickler und Betreiber eines Onlineshops gleichermaßen auseinander setzen müssen. Die Methoden, Werkzeuge und Möglichkeiten zur Steigerung der Verkaufsleistung erscheinen zunächst vielfältig und komplex.André Morys liefert in diesem Buch wertvolle Einblicke in die Praxis der Conversion Optimierung. Anhand eines einfachen Modells zeigt er konkrete Handlungsspielräume und liefert wertvolle Anleitungen zur Optimierung für Onlineshops. Erkenntnisse aus zahlreichen Wissenschaftlichen Studien und Fallbeispiele aus dem Alltag belegen die Wirksamkeit der gezeigten Methodik.In diesem Buch lernen Sie: Warum Ihr Onlineshop Besucher nicht zum Kauf motiviert Wie Sie gezielt Kaufbarrieren im Onlineshop identifizieren Welche Stellschrauben Ihre Web-Marketing-Ausgaben effektiver machen Wie Sie von Ihren Wettbewerbern lernen können Mit welchen Mitteln Sie Ihre Kunden besser binden können Direkt umsetzbare Expertentipps helfen, die Theorie einfach in die Praxis umzusetzen.

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Yes, you can access Conversion-Optimierung by Andrè Morys in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.