Brand Positioning With Power
eBook - ePub

Brand Positioning With Power

Maximize Your Marketing Impact

  1. 154 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Brand Positioning With Power

Maximize Your Marketing Impact

About this book

This book empowers individuals with practical knowledge to manage their financial wealth from their first job until retirement and beyond.

The first main theme is investments and covers security types, investment strategies, and asset allocations for individual investors. The foundation for this theme is the magical behavior of investment returns across securities and time, and the concept of market efficiency.

Next, the author details tax minimization, beginning with an understanding of how taxes deplete investment value. He then illuminates various tax loopholes and strategies that individuals can exploit, including:

  • the use of tax-favored investment accounts,
  • opportunistic trading,
  • picking ETFs over mutual funds,
  • gifting to bypass estate taxes.

Lie also covers the many pitfalls in the world of wealth management. Several stem from investors' ignorance or irrational behavior, while others are concocted by financial institutions to fleece individual investors. Either way, the readers learn to avoid them.

Other topics also discussed include:

  • What types of insurance should individuals purchase?
  • When should a mortgage be refinanced?
  • And how can individuals avoid costly probate court for the estate?

This book is useful for university courses on wealth management and for all individuals who want to secure their financial future. This includes you.

The author created teaching slides for instructors who adopt this book. Please email [email protected] to request these ancillary materials.

Table of contents

  1. Front Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Dedication
  6. Description
  7. Contents
  8. Testimonials
  9. Preface and Acknowledgments
  10. PART I Getting Started
  11. PART II The Foundations of Positioning
  12. PART III How to Position Your Brand, With Power
  13. References
  14. About the Author
  15. Index
  16. Back Cover

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Information

Year
2023
Print ISBN
9781637425510
Subtopic
Advertising
eBook ISBN
9781637425527

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Yes, you can access Brand Positioning With Power by Robert S. Gordon in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over 1.5 million books available in our catalogue for you to explore.