Winning With Strategic Marketing
eBook - ePub

Winning With Strategic Marketing

Driving Success for Startups and Small Businesses

David Altounian, Mike Cronin

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  1. 160 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Winning With Strategic Marketing

Driving Success for Startups and Small Businesses

David Altounian, Mike Cronin

Book details
Table of contents
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About This Book

This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.

It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress.

By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.

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Information

Publisher
Business Expert Press
Year
2023
ISBN
9781637425503
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents