Winning With Strategic Marketing
eBook - ePub

Winning With Strategic Marketing

Driving Success for Startups and Small Businesses

  1. 160 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Winning With Strategic Marketing

Driving Success for Startups and Small Businesses

About this book

This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.

It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress.

By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, weā€™ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere ā€” even offline. Perfect for commutes or when youā€™re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Winning With Strategic Marketing by David Altounian,Mike Cronin in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Business Expert Press
Year
2023
Print ISBN
9781637425497
eBook ISBN
9781637425503
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright
  5. Description
  6. Contents
  7. Preface
  8. Chapter 1 What Is Marketing?
  9. Chapter 2 Understanding Business Economicsā€”The Value Equation
  10. Chapter 3 Basic Marketing Frameworks and Fundamentals
  11. Chapter 4 Introducing the Strategic Marketing Framework
  12. Chapter 5 Identifying the Product and Service Offerings
  13. Chapter 6 Understanding Customers and Segments
  14. Chapter 7 Understanding the Competition
  15. Chapter 8 Delivering Winning Products and Services
  16. Chapter 9 Developing the Key Messages
  17. Chapter 10 Understanding Pricing
  18. Chapter 11 The Marketing Funnel
  19. Chapter 12 Advertising and Placementā€”Where and How to Connect to Your Target Customers
  20. Chapter 13 Customer Relationship Management Tools
  21. Chapter 14 Metrics That Matter
  22. Chapter 15 Summary
  23. Appendix: Sample Strategic Marketing Framework Templates
  24. Bibliography
  25. About the Authors
  26. Index
  27. Backcover