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Winning With Strategic Marketing
Driving Success for Startups and Small Businesses
David Altounian, Mike Cronin
- 160 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Winning With Strategic Marketing
Driving Success for Startups and Small Businesses
David Altounian, Mike Cronin
About This Book
This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.
It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors' moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress.
By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.
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Table of contents
- Cover
- Half-Title Page
- Title Page
- Copyright
- Description
- Contents
- Preface
- Chapter 1 What Is Marketing?
- Chapter 2 Understanding Business EconomicsâThe Value Equation
- Chapter 3 Basic Marketing Frameworks and Fundamentals
- Chapter 4 Introducing the Strategic Marketing Framework
- Chapter 5 Identifying the Product and Service Offerings
- Chapter 6 Understanding Customers and Segments
- Chapter 7 Understanding the Competition
- Chapter 8 Delivering Winning Products and Services
- Chapter 9 Developing the Key Messages
- Chapter 10 Understanding Pricing
- Chapter 11 The Marketing Funnel
- Chapter 12 Advertising and PlacementâWhere and How to Connect to Your Target Customers
- Chapter 13 Customer Relationship Management Tools
- Chapter 14 Metrics That Matter
- Chapter 15 Summary
- Appendix: Sample Strategic Marketing Framework Templates
- Bibliography
- About the Authors
- Index
- Backcover