Applied Marketing
eBook - PDF

Applied Marketing

  1. 419 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Applied Marketing

About this book

Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 2nd Canadian Edition helps students learn practical, modern marketing concepts appropriate for the Principles of Marketing course by applying them to the latest business scenarios of relatable brands. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and it blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.

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Yes, you can access Applied Marketing by Rochelle Grayson, Daniel Padgett, Andrew Loos in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2023
eBook ISBN
9781394162710
Edition
2
Topic
Business
Subtopic
Sales
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. About the Authors
  5. Preface
  6. Teaching and Learning Resources
  7. Acknowledgements
  8. Brief Contents
  9. Contents
  10. Chapter 1: What Is Marketing?
  11. Chapter 2: Organizing and Planning for Marketing Strategy
  12. Chapter 3: The Marketing Environment
  13. Chapter 4: Customer Behaviour
  14. Chapter 5: The Role of Research in Marketing
  15. Chapter 6: Using Segmentation, Targeting, and Positioning to Distinguish a Brand Within the Market
  16. Chapter 7: Applying the Marketing Mix
  17. Chapter 8: Delivering Products and Brands That Meet Customer Needs
  18. Chapter 9: Place Decisions and Customer Convenience
  19. Chapter 10: Managing Price and Customer Cost Perceptions
  20. Chapter 11: Using Group Promotion to Communicate with Customers
  21. Chapter 12: Using Personalized Promotion to Communicate with Customers
  22. Chapter 13: Encouraging Participation to Connect with Customers
  23. Chapter 14: Measuring Marketing Effectiveness Through Metrics
  24. Chapter 15: Finalizing a Marketing Plan
  25. Appendix A: Developing an Integrated Marketing Mix
  26. Glossary
  27. Company Index
  28. Subject Index
  29. EULA