Industrial Marketing
eBook - ePub

Industrial Marketing

  1. 400 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Industrial Marketing

About this book

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.

The textbook includes:

  • The marketing philosophy on industrial markets
  • The characteristics of industrial markets
  • The marketing mix and the product life cycle
  • The issues surrounding distribution and operations including value creation, business relationships and networks
  • Case studies and mini case studies (vignettes)

This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.

Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece.

Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria's Gordon Institute of Business Science, South Africa.

George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece.

Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. 

Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.

 

 

 

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Yes, you can access Industrial Marketing by Thomas Fotiadis,Adam Lindgreen,George J. Siomkos,Christina Öberg,Dimitris Folinas in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
SAGE Publications Ltd
Year
2022
Print ISBN
9781529778533, 9781529778540
eBook ISBN
9781529785593
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Publisher Note
  4. Title Page
  5. Copyright Page
  6. Acknowledgements
  7. Endorsements
  8. Contents
  9. List of Case Studies and Vignettes
  10. Online Resources
  11. About the Authors
  12. Acknowledgements
  13. Roadmap
  14. 1 Applying Marketing Philosophies to Industrial Markets
  15. 2 Differentiation Characteristics of Industrial Markets
  16. 3 Supply Chain Networks for Manufacturing Products
  17. 4 Organizational Buying Process, Buying Relations, and Buying Behavior in Industrial Marketing
  18. 5 The Marketing Mix: Distributing Industrial Products
  19. 6 Supply Chain Transportation of Manufactured Products
  20. 7 The Marketing Mix: Promotion and Marketing Communication Channels for Industrial Products
  21. 8 The Marketing Mix: Industrial Pricing
  22. 9 The Marketing Mix: The Industrial Product
  23. 10 Warehousing in the Industrial Market
  24. 11 Industrial Services
  25. 12 Modern Trends and Developments in Industrial Marketing
  26. 13 Industrial Marketing in a High-Tech Context
  27. Bibliography
  28. Index