Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity.

For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thorough analysis of these factors in Digital Influence on Consumer Habits. The chapters look at Artificial Intelligence, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

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Yes, you can access Digital Influence on Consumer Habits by Nripendra Singh,Pooja Kansra,S. L. Gupta,S.L. Gupta,Pooja Khanna in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

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Emerald Publishing Limited

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eBook ISBN

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Index

Cover
Title
Chapter 1. Disruptive Artificial Intelligence: Augmenting Consumer Experience Through Chatbot Banking
Chapter 2. Perceived Service Quality and Customer Loyalty: A Study of Online Food Delivery Applications in Platform to Customer (P2C) Service Delivery in Sri Lanka
Chapter 3. The Impact of Artificial Intelligence on Customer Satisfaction Levels in the Mobile Telephony Industry of Zimbabwe
Chapter 4. Impact of COVID-19 on the Hospitality Industry: Thematic Analysis of Global Tweets
Chapter 5. A Bibliometric Analysis on Research Trends in Neuromarketing: Current Status and Future Directions
Chapter 6. Understanding Acceptance and Continuous Intention of Mobile Wallet by LGBT Community Using SOR Model
Chapter 7. Factors for Sharing Economy Platforms in the Indian Context
Chapter 8. Digital Marketing (DM): How are Small Business Enterprises (SBEs) of Bhutan and Sikkim (India) Responding to it?
Chapter 9. Impact of AI on Knowledge-based Marketing: A Study of B2B Markets
Chapter 10. Electronic Word of Mouth (eWOM) and Consumer Purchasing Behaviour: A Study in Karachi’s Digital Era
Chapter 11. Promoting Healthy Lifestyle by Influencing Consumers’ Online Food Choices: The Use of Digital Nudging

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