Sport and Social Media in Business and Society
eBook - ePub

Sport and Social Media in Business and Society

Gashaw Abeza, Ryan King-White

Share book
  1. 114 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Sport and Social Media in Business and Society

Gashaw Abeza, Ryan King-White

Book details
Table of contents
Citations

About This Book

This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.

Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization's social media platforms and outputs.

This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.

Frequently asked questions

How do I cancel my subscription?
Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Sport and Social Media in Business and Society an online PDF/ePUB?
Yes, you can access Sport and Social Media in Business and Society by Gashaw Abeza, Ryan King-White in PDF and/or ePUB format, as well as other popular books in Business & Sport & Exercise Science. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
ISBN
9781003851448
Edition
1
Topic
Business
Subtopic
Sport & Exercise Science
Index
Business

Table of contents