Think Human
eBook - ePub

Think Human

The Customer Experience Revolution in the Digital Age

Olivier Duha

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  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Think Human

The Customer Experience Revolution in the Digital Age

Olivier Duha

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About This Book

In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, Duha shows you how to develop your customer relations team into a key strategic resource for growth.

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Information

Publisher
Kogan Page
Year
2024
ISBN
9781398614536
Edition
1
Subtopic
Marketing

Table of contents