eBook - ePub

The Brave Code

Name: The Brave Code
ISBN: 9781776443239

Pioneering a shared-value creative enterprise

Musa Kalenga,

200 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Brave Code

Pioneering a shared-value creative enterprise

Musa Kalenga,

About this book

Africa is rich with potential and renowned for its innovation. However, with the long shadow of the Berlin Conference of 1884 (also known as the Congo Conference) ever present, an exponential growth trajectory, using modern leadership and management practice, needs to be charted for Africa to catch up with the developed world.Musa Kalenga – technologist, marketer, brand communicator, entrepreneur, author of Ladders & Trampolines and Group CEO and shareholder of Brave Group – believes this is only possible using the springboard combination of creativity and technology.The Brave Code explores Musa's journey with Brave Group to pioneer a shared-value creative enterprise as a blueprint for other organisations in Africa.Exploring tangible ways to benefit every member of its ecosystem, Brave Group upends traditional advertising models, challenges assumptions around equity, and pushes back at commonly-accepted but outdated client and agency practices.Seeking to blaze a new trail and aiming to create a replicable model that has relevance beyond the advertising and marketing sector, Musa is spurred on by what Singularity University called 'a massive transformative purpose', and calls others to join him on the journey.Weaving together anecdotal examples and personal musings with a working theory of change, The Brave Code is an encouragement to the young entrepreneurs, professionals and trailblazers in Africa to play a critical part in unlocking the immense value that the continent has to offer.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access The Brave Code by Musa Kalenga in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Publicidad. We have over one million books available in our catalogue for you to explore.