Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

The chapters look at artificial Intelligence and augmented reality, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

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Yes, you can access Navigating the Digital Landscape by Nripendra Singh,Pooja Kansra,S. L. Gupta,S.L. Gupta,Pooja Khanna in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.

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Publisher

Emerald Publishing Limited

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Index

Cover
Title
Copyright
Contents
List of Figures and Tables
About the Contributors
Chapter 1 Influence of Fashion Bloggers on Setting Trends and Purchase Decision of Young Indian Metropolitan Women
Chapter 2 What Does the Rise of Avatars Mean for Consumers? A Systematic Literature Review and Future Research Opportunities
Chapter 3 Does Effective Handling of Negative E-Word of Mouth on Social Media Influence Customers’ Behavioral Intentions in the Context of Online Travel Agencies
Chapter 4 Antecedents of Healthy Lifestyle of Young Consumers: A Cross-Sectional Study of Sri Lanka
Chapter 5 Artificial Intelligence and Augmented Reality: A Business Fortune to Sustainability in the Digital Age
Chapter 6 A Qualitative Inquiry Into Preference of Bahraini Fashion Designers Towards Fashion Shows Versus Digital Fashion Shows, and Factors Influencing Their Choice
Chapter 7 Students Perspective Toward Online Teaching in Higher Education During COVID-19: A Cross-Sectional Analysis
Chapter 8 Extending the Technology Acceptance Model as Predictor to Explore Student’s Intention to Use an Online Edtech Platform in India
Chapter 9 Metamorphosis of Retail Purchase Through Customer Segmentation in Pandemic Times
Chapter 10 Impact of the Pandemic on Consumer Behavior – A Review
Chapter 11 Consumers in the Pandemic: Contented or Discontented
Chapter 12 COVID-19 Impact on Consumer Preferences Toward Convenience Store Versus Hypermarkets

About this book

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Table of contents