eBook - ePub

Redefining Retail

Name: Redefining Retail
Author: Philip Kotler,Giuseppe Stigliano

10 Guiding Principles for a Post-Digital World

Philip Kotler,

Giuseppe Stigliano,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Redefining Retail

10 Guiding Principles for a Post-Digital World

Philip Kotler,

Giuseppe Stigliano,

About this book

Discover the new realities of working in the post-digital era of consumer brand and retail marketing.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organisation's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss:

The main challenges retailers face in a world that's been fundamentally transformed by the digital revolution.
How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.
The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.

Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.

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Yes, you can access Redefining Retail by Philip Kotler,Giuseppe Stigliano in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.