Customer-Based View
eBook - PDF

Customer-Based View

  1. 414 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Customer-Based View

About this book

The imperative of sustainable growth has clearly emphasized the importance of customer centricity and marketing skills, on which depends the ability to grasp the signs of market change, to internalize the customer in business processes, and to deliver a dynamic, attractive and distinctive value proposition. This ability is the precondition for the economic and competitive success of every company in the long run. From this perspective, the book deepens the role of marketing in the creation of company value. Upon illustrating the fundamental strategies to improve marketing performance, we examine the links among customer value, customer satisfaction and customer relations, delving into measurement techniques and management implications.

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Information

Publisher
Egea
Year
2020
eBook ISBN
9788823819719
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. CUSTOMER-BASED VIEW

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Yes, you can access Customer-Based View by Bruno Busacca,Giuseppe Bertoli,Cristian Chizzoli in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.