- 358 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
A Reader on Audience Development and Cultural Policy
About This Book
This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.
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Table of contents
- Cover
- Half Title
- Series Page
- Title Page
- Copyright Page
- Contents
- Citation Information
- Notes on Contributors
- Introduction: Arts Marketing, Audience Development and Cultural Policy
- Part I Arts Marketing
- Part II Audience Development
- Part III The Role of the State
- Part IV Culture and Participation
- Part V International Perspectives
- Part VI Reviews and Reflections
- Index