eBook - ePub

A Reader on Audience Development and Cultural Policy

Name: A Reader on Audience Development and Cultural Policy
Author: Steven Hadley

Steven Hadley,

358 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

A Reader on Audience Development and Cultural Policy

Steven Hadley,

About this book

This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.

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Yes, you can access A Reader on Audience Development and Cultural Policy by Steven Hadley in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Theatre. We have over one million books available in our catalogue for you to explore.