eBook - ePub

Overcome AD-versity

Name: Overcome AD-versity
ISBN: 9781637426111

How to Put Persuasion Power in Advertising

Barry Milavsky,

191 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Overcome AD-versity

How to Put Persuasion Power in Advertising

Barry Milavsky,

About this book

Understanding psychology is the key to creating advertising with persuasive power.

This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.

The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.

These insider lessons are explained by a Madison Avenue veteran, plus:

Why create campaigns?
What to look for as selling leverage.
Challenges in producing ads.

The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.

Reduce your advertising waste - give your ads more power.

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Yes, you can access Overcome AD-versity by Barry Milavsky in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.