eBook - ePub

Disciplined Entrepreneurship Startup Tactics

Name: Disciplined Entrepreneurship Startup Tactics
ISBN: 9781394223367

15 Tactics to Turn Your Business Plan into a Business

Paul Cheek,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Disciplined Entrepreneurship Startup Tactics

15 Tactics to Turn Your Business Plan into a Business

Paul Cheek,

About this book

A hands-on, practical roadmap to get from great idea to successful company

In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.

This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:

Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
Methods for equity distribution that minimize conflict and maximize investor return

An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.

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Yes, you can access Disciplined Entrepreneurship Startup Tactics by Paul Cheek in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.