eBook - ePub

Tactical Inclusion

Name: Tactical Inclusion
ISBN: 9780252056581

Difference and Vulnerability in U.S. Military Advertising

Jeremiah Favara,

272 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Tactical Inclusion

Difference and Vulnerability in U.S. Military Advertising

Jeremiah Favara,

About this book

The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence.

Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising's role in building the all-volunteer military.

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Yes, you can access Tactical Inclusion by Jeremiah Favara in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Advertising. We have over one million books available in our catalogue for you to explore.