This book investigates the growing influence of artificial intelligence in the marketing sphere providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.

In addition, the book offers a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This helps entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals.

As the digital landscape continues to evolve rapidly, this book serves as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses many topics, including customer experience, content marketing, AI strategy, and digital marketing tools.

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Yes, you can access Revolutionizing the AI-Digital Landscape by Alex Khang,Pushan Kumar Dutta,Sachin Gupta,Nishu Ayedee,Sandeep Chatterjee in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over one million books available in our catalogue for you to explore.

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Cover
Half-Title
Title
Copyright
Contents
Preface
Acknowledgments
About the Editors
List of Contributors
1 The Landscape and Prospects of AI-Driven Applications in the Era of Digital Economy
2 Artificial Intelligence (AI) – Threat or Collaboration to Humanity in the 21st Century: Myth or Truth
3 Embracing the Intelligent Future: AI and Digital Marketing Synergy
4 Role of Government Participation in Social Media Usage and the Impact of e-Government Ecosystem
5 Unlocking Growth: The Synergy of Marketing Analytics and Operations
6 Transforming SEO in the Era of Generative AI: Challenges, Opportunities, and Future Prospects
7 The Power of Consistency: Building Long-term Success with Content Marketing
8 Influence of Artificial Intelligence Competencies on Business Value: B2B Marketing Capabilities Context
9 Challenges Hindering Women’s Involvement in the Hospitality Industry as Entrepreneurs in the Era of Digital Economy
10 The Impact of Technology on Educational Sustainability in the Tourism Industry
11 Leveraging Digital Transformation Technologies in the Hospitality Industry
12 Emerging Technology for Sustainable Development: A Revolution in the Hospitality Industry
13 Application of the Bayesian Algorithm for Mall Attractiveness
14 Future of Digital Marketing: Hyper-Personalized Customer Dynamic Experience with AI-Based Predictive Models
15 Information Sharing Model and Electronic Data Exchange in Supply Chain Management
16 The Dependence of the Stability of Social Systems and Application of Technology on the Food Price Indices
17 Application of AI-Enabled Digitization Tools for Intellectual Business Development during the Recovery Period of the Economy
18 Data-Driven Customer Relationship Management (CRM) Modeling: Humanistic Connection in Predictive Analytics
19 The Role of Enterprise Resource Planning (ERP) in Improving the Accounting Information System for Organizations
20 Opportunities, Issues, and Challenges of Cloud Computing: A Business Perspective
21 Detecting Fake News on Social and Collaboration Networks Using Python and Machine Learning
22 The Impact of the Cyber–Physical Environment and Digital Environment on the Socialization Environment
23 Improving Malicious Traffic Detection with the Integration of Deep Neural Networks and Leveraging Hierarchical Attention Mechanism
24 Artificial Intelligence and Tourism: A Bibliometric Analysis of Trends and Gaps
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About this book

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Table of contents