- 272 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
"As I am someone who has grown to actually like MalĂrt, you may doubt my taste. But Josh Noel's exploration of this most maligned spirit is funny, fascinating, and surprisingly delicious." âJohn Hodgman, comedian and author of Medallion Status
MalĂrt may be the worst thing you'll ever taste.
Known primarily for its intense bitterness, the infamous Chicago liqueur has been compared to "a forest fire, if the forest was made of earwax." Yet lurking in the horror and the mockery lies the truth of MalĂrt: we keep going back for more. For nearly a hundred years, we've gone back.
Jeppson's MalĂrt could have died a hundred deaths in that time. Its survival wasn't always a given. It also was no accident. There was one man's dogged persistence. One woman's patience and dedication. There were cultural shifts and fortunate timing that helped transform a drink rooted in centuries-old Swedish tradition into the American sensation it is today.
MalĂrt is a story of love, relationships, and how one generation finds meaning where generations before did not. Such transformations happen in art, in history, and in food, and it happened to Jeppson's MalĂrt.
Author and beer expert Josh Noel unpacks a uniquely American tale, equal parts culture, business, and personal relationshipsâinvolving secret love, federal prison, a David vs. Goliath court battle, and, ultimately, the 2018 sale of Jeppson's MalĂrt, which made Pat Gabelick, a 75-year-old Chicago woman who spent much of her life as a legal secretary, into an unlikely millionaire.
MalĂrt isn't just the story of one brazen liquorâit is the story of modern tastes and cultural shifts.
MalĂrt may be the worst thing you'll ever taste.
Known primarily for its intense bitterness, the infamous Chicago liqueur has been compared to "a forest fire, if the forest was made of earwax." Yet lurking in the horror and the mockery lies the truth of MalĂrt: we keep going back for more. For nearly a hundred years, we've gone back.
Jeppson's MalĂrt could have died a hundred deaths in that time. Its survival wasn't always a given. It also was no accident. There was one man's dogged persistence. One woman's patience and dedication. There were cultural shifts and fortunate timing that helped transform a drink rooted in centuries-old Swedish tradition into the American sensation it is today.
MalĂrt is a story of love, relationships, and how one generation finds meaning where generations before did not. Such transformations happen in art, in history, and in food, and it happened to Jeppson's MalĂrt.
Author and beer expert Josh Noel unpacks a uniquely American tale, equal parts culture, business, and personal relationshipsâinvolving secret love, federal prison, a David vs. Goliath court battle, and, ultimately, the 2018 sale of Jeppson's MalĂrt, which made Pat Gabelick, a 75-year-old Chicago woman who spent much of her life as a legal secretary, into an unlikely millionaire.
MalĂrt isn't just the story of one brazen liquorâit is the story of modern tastes and cultural shifts.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Malort by Josh Noel in PDF and/or ePUB format, as well as other popular books in Art & Culinary Arts. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Prologue
- Part I | 1966â2000
- Part II | 2001â2011
- Part III | 2012â2018
- Epilogue
- Acknowledgments
- Notes & Sources
- About the Author