
Finding Insight
Discovering the Non-Obvious Obvious Connection to Why People Do What They Do
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Finding Insight
Discovering the Non-Obvious Obvious Connection to Why People Do What They Do
About this book
Finding Insight delves into the essential yet often misunderstood process of insight discovery.
This valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why, ' Finding Insights uniquely illuminates 'how, ' equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights effectively.
Employing personal narratives, practical examples, and interactive exercises, Finding Insights makes complex concepts accessible and engaging, all while adding a dash of humor. From marketers aiming to decode customer behavior, to coaches inspiring teams, journalists investigating subjects, politicians resonating with constituents, or simply individuals wishing to better understand those around them, Finding Insights caters to all. Its purpose is to enhance critical thinking skills and provide a new perspective on how we interpret and react to the world around us.
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Information
Table of contents
- Cover
- Title
- Copyright
- Table of Contents
- Why This Book? According to Melinda
- Why This Book? According to Mitch
- How to Read This Book
- SECTION 1: AN OVERVIEW OF INSIGHTS
- SECTION 2: THE 4 PILLARSāTOOLS TO FINDING INSIGHTS
- SECTION 3: CONNECTING THE DOTSāBUILDING INSIGHT CAPABILITY AND COMPETENCY
- Final Thoughts
- Acknowledgments
- Appendix I: Retirement Data and Facts
- Appendix II: Additional Questions Answered
- About the Authors
- Endnotes