eBook - PDF

Fashion Promotion

Name: Fashion Promotion
ISBN: 9781350090286

Building a Brand Through Marketing and Communication

Gwyneth Moore,

168 pages
English
PDF
Available on iOS & Android

eBook - PDF

Fashion Promotion

Building a Brand Through Marketing and Communication

Gwyneth Moore,

About this book

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.

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Yes, you can access Fashion Promotion by Gwyneth Moore in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Werbung. We have over one million books available in our catalogue for you to explore.