- 252 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.
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Information
Publisher
University of Wisconsin PressYear
1996Print ISBN
9780299152543
9780299152505
eBook ISBN
9780299152536
Table of contents
- Contents
- Preface
- 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me!
- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable
- 3. Puffery: Used Because It Works, Legalized Because It Doesn't
- 4. The Roots of Sellerism
- 5. Warranty: How Much Promise Do You Find in a Promise?
- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood?
- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive
- 8. The Federal Trade Commission: Accelerating the Consumerist Trend
- 9. Reasonable Consumers or Other Consumers? How the FTC Decides
- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism
- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity
- 12. Puffing with Social and Psychological Claims
- 13. Puffing with Literally Misdescriptive Names
- 14. Puffing with Mock-Ups
- 15. Puffery's Immunity Should Be Eliminated
- Notes
- Table of Cases
- Index
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Yes, you can access The Great American Blow-Up by Ivan L. Preston in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over 1.5 million books available in our catalogue for you to explore.