eBook - ePub

Communication in Sport Management

Name: Communication in Sport Management
ISBN: 9781040186749

Paul M. Pedersen,

206 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Communication in Sport Management

Paul M. Pedersen,

About this book

This book presents cutting?edge perspectives on Communication in Sport Management, a core component of contemporary sport business.

Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi?disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting?edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.

Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.

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Yes, you can access Communication in Sport Management by Paul M. Pedersen in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.