- 237 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.
- Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourself
- Emphasis on creativity and innovation
- Practical advice from practitioners on what works and what does not
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Information
Table of contents
- Cover
- Marketing the Best Deal in Town: Your Library: Where is your Purple Owl?
- Copyright
- Contents
- Acknowledgements
- Introduction
- About the author
- 1 Why market libraries?
- 2 The language of marketing
- 3 Innovation 101
- 4 Trends
- 5 Purple cows, free prizes, and Moogle, oh my!
- 6 Finding the $$$
- 7 Market research
- 8 Branding
- 9 Buzz
- 10 Marketing to women
- 11 Marketing to Millennials
- 12 Marketing yourself
- Conclusion
- Epilogue
- Free Prizes
- Index
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Yes, you can access Marketing the Best Deal in Town by Nancy Rossiter in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Marketing. We have over 1.5 million books available in our catalogue for you to explore.